Consumer product preference prediction towards online shopping
نویسندگان
چکیده
منابع مشابه
The Product Promotion and Consumer Retention Gap in Online Shopping
As the number of online shopping websites increases day by day, so are the online advertisement strategies and promotional techniques. The number of people who uses internet keeps on increasing daily and it has become a vast marketplace to promote products, surely it will be a prime reason to drive any companies’ growth in the future.. This paper primarily focuses on the areas on which online s...
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The Internet as a global medium is quickly gaining interest and attractiveness as the most revolutionary marketing tool. The global nature of communication and shopping has as well redefined, seeing that it is the perfect vehicle for online shopping stores. Online convenient shop is mostly reflected in shorter time and less energy spent, including shipping cost reduction, less crowd and queues ...
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The Internet has developed into a new distribution channel and online transactions are rapidly increasing. This has created a need to understand how the consumer perceives online purchases. The purpose of this dissertation was to examine if there are any particular factors that influence the online consumer. Primary data was collected through a survey that was conducted on students at the Unive...
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Online vendors expand significant efforts in attracting consumers to their websites. However, once a consumer lands on a vendor’s website, a more challenging task is to convince her/him to actually transact with the website by purchasing products. This research-in-progress study draws on the elaboration-likelihood model (ELM) to develop a theoretical model for the impacts of different persuasio...
متن کاملConsumer Decision Making in Online Shopping Environments
from Macromedia Inc., as well as grants from Telus Communications Inc. and the University of Alberta through its Social Science Research Program. The authors thank Terry Elrod for his valuable assistance, V. J. Carey for making available his S-Plus function for fitting GEE models, Barry Ard for his programming assistance, and Adam Finn, Julie Irwin, as well as the Editor, the Area Editor, and t...
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ژورنال
عنوان ژورنال: IOP Conference Series: Materials Science and Engineering
سال: 2021
ISSN: 1757-8981,1757-899X
DOI: 10.1088/1757-899x/1055/1/012092